So check this out. I was at some
banku and tilapia joint this afternoon for lunch with my guys when a young man
approached our table and asked this specific question….”ah boss, when bi the
4syte Music Video Awards? abi you people bi de dons for the media”
We all
laughed small, but the fact is that none of us knew the date offhand and as
much as I couldn’t think of a better answer so as not to unnecessarily maim my
reputation as the only tooKnownGuy with
a …..ummm (this Kalybos guy is gradually messing our heads with his ‘one
S’ buzzphrase) never mind. Frankly speaking, Jay Folley and his boss, Ignace
should sit up and invest more in publicity. You guys whasup??? Why is publicity
for this year’s event so low- well I didn’t want to say non-existent but unlike
previous Music Video Award events where the publicity and general communication
was high, I hardly hear anything on the 2014 edition neither on television nor
radio or any of the online platforms, guys why?
Considering the immense
contribution that the concept of rewarding and appreciating outstanding music
video production in Ghana has gained since its inception, I will urge the
organizers to utilize the various mediums available to sell the event to the
public. People are interested and they want to be part of it. However, the
persuasive communication is not there. Absolutely none! No radio ads, nothing
on television, few or no online presence and we only see or hear about the
awards on 4sytTV alone- which by the way is broadcasted digitally and
considering the fact few people have migrated to digital, the message only reaches
the few and untimely gives limited impact. 4sty Music Video Awards deserves
more publicity and the organizers must start now. 'As for the boy who is pestering me for that date of the event dieeer....chale I dawg am, I tell am to google it!!!'
By: TooKnownGUY
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